When we talk about cheap sunglasses, we always think of cheap Ray-Ban. The birth history of Ray-Ban sunglasses is also very long. We can simply understand its history. In 1929, the US Army Aviation Colonel, in order to solve the interference that pilots received during flight, reached a cooperation with the American company Bausch & Lomb and invented sunglasses. By 2021, even though Ray-Ban has been acquired by an Italian brand. However, Ray-Ban has been producing sunglasses for more than 80 years, and these sunglasses are worn by people from all walks of life.
Have to know the classic style
So what are the characteristics and iconic models of Ray-Ban? The original intention of Ray-Ban sunglasses was to solve the shading problem of pilots. Among all the styles produced by Ray-Ban glasses, Aviator is still the most popular. The feature of this sunglasses is that the metal frame has gold, bronze and black death for everyone to choose. Sunglasses are equipped with large, contrasting polarized lenses that provide 100% UV protection.
For hikers, this classic Wayfarer is the most common model of Ray-Bans, and is now called the “original Wayfarer”. The temples of this model use thick acetate frames and carry the unique Ray-Ban brand trademark. Wayfarer has a variety of colors to choose from, among which the tortoise and black options are the most classic.
Brand revival activities
The development of Ray-Ban sunglasses has not been smooth sailing. In the 1950s, Ray-Ban sunglasses achieved a breakthrough in design. The designer of Ray-Ban glasses replaced the metal frame with a hard plastic frame. This also makes Ray-Ban glasses among the list of all design classics. I have to say that in the journey from the military to the mainstream, Ray-Ban has created a miracle. However, in the 1970s, Ray-Ban sunglasses gradually declined in brand awareness due to the emergence of similar competitors.
Design companies like YSL and Dior entered the glasses market for the first time. By 1981, sales had dropped to only 18,000 pairs. With the balance of the brand’s destiny, Ray-Ban decided to vigorously promote the revival and achieved amazing results. The brand revival launched by Ray-Ban is by no means a simple increase in sales. Ray-Ban Company designed a carefully planned product display event in order to revive the classic brand. With the efforts of all employees of Ray-Ban, the popularity of Ray-Ban’s brand continues to rise.
Fashion may come and go, but true classics will never go out of style. Ray-Ban glasses have now generally appeared on the streets and fashion shows in Italy. The inspiration from Ray-Ban glasses is that quality and classics are always the magic weapon for a company to win.Cheap Ray-Ban sunglasses can be purchased on the official website